Friday 15 May 2009

Good news for a change

We still make stuff in this country. But, after the recession, we'll probably make less.

Let's face it, staying in business means moving manufacturing abroad for many quintessentially British brands. Royal Doulton for example, comes from further away than Staffordshire these days.


However, one of my more interesting clients of recent months firmly believe "Made in UK" is worth more to their brand than potential operational savings.


Sunspel have crafted superb quality t-shirts and underwear in Derbyshire for over a century. A brand favoured by the likes of Daniel Craig, Christian Bale and Charlie Watts, we're talking pretty cool stuff - not your average Marks and Sparks undies.


Anyway, this company looks like it could be a British manufacturing success story, despite the economic climate. Take a look at this video on BBC news and be inspired
http://news.bbc.co.uk/1/programmes/working_lunch/default.stm.

And finally, the lesson. Before you get too creative when cutting costs, spare a thought for your brand.