3 hidden costs of copywriting

When it comes to some things, you know it's best to get the experts in. Need a website? Call the web guy. Need a brochure? Call the designer.

Website building is a specialist skill, as is design. You don't learn it at school unless you choose the course. Unlike writing. We're all taught to write.

With limited money in the pot, copy is a ripe corner for cutting. However, be aware, there are hidden costs.

1. How much is YOUR time worth?
What isn't getting done because you're writing copy? How much are you being paid while not doing something you're supposed to?

2. Are you delaying the return on your investment?
How long have you been putting off writing that copy? Are you holding up a campaign that could be delivering sales? Is your new website on hold waiting for your words?

3. Sure your copy does your company justice?
By developing your website, having brochures designed and printed, running a mail shot, you're investing in the future of your business. If your prospects leave with an impression of 'style over substance', that expense is wasted.

What you want to say shouldn't be an afterthought. Strange how having something look right steals priority.